Cyber Defence doesn't sell fear. We sell the quiet certainty that comes from knowing a named analyst — right now, at this moment — is watching your systems. Not an algorithm. Not a dashboard. A person with a name, who knows your environment, and who will pick up the phone if something moves in the dark.
Your current site already does something brilliant: the "Duty Analyst" strip showing a real person's name. That detail is pure Sutherland. It transforms an anonymous managed service into a personal commitment.
We lean into this hard. Every client gets a named analyst. That person knows your environment, your quirks, your escalation chain. When something happens at 3am, it's not "the SOC" that calls you — it's Ismael, or Sarah, or James. Trust grows from names, not brands.
This is the greeting card principle: a greeting card costs more than an email because the effort signals sincerity. A named analyst signals that Cyber Defence is invested in your specific organisation — not just processing your telemetry through a pipeline.
Every service described by its positive outcome — what it gives you — not the threat it protects against.
Engineered detections, deception intelligence, AI-augmented triage, and human-led investigation — continuously watching so your team can focus on building, not firefighting.
CVE, EPSS, dark web, phishing, and infrastructure intelligence — integrated into SOC365 or delivered standalone via API and portal.
Ransomware, BEC, data breach, cloud intrusion, OT event — our Disrupt team contains, investigates, and restores. Retainer or on-demand.
CREST-aligned testing across external, internal, AD, applications, cloud, OT, wireless, and full red team scenarios.
Cloud, identity, OT/ICS, endpoint, and network hardening designed from real attack paths — not theoretical models.
Lightweight deception nodes and credential traps that detect lateral movement the moment it begins — confirming genuine compromise, not chasing shadows.
Most SOC dashboards show threat counts, alert volumes, and attack maps — all designed to make you feel under siege. Every red dot says "you're losing."
We flip the metric. Instead of counting what tried to hurt you, we show you a Confidence Score: a single number that tells you how well-defended you are, right now, based on detection coverage, response times, vulnerability exposure, and engineering posture.
Same underlying data. Entirely different emotional experience. One makes you want to spend more money. The other makes you feel like your money is already well spent.
Every new SOC365 client gets a dedicated onboarding period: detection engineering tuned to their environment, named analyst assignment, deception sensor deployment, and a full threat model review.
This takes time and senior attention. We won't compress it. The constraint is genuine — and it means every client gets the thoroughness that makes the service worth having.
Pen testing and incident response are available with shorter lead times. SOC365 onboarding is the bottleneck — book your quarter when you see availability.
Reserve your quarter →B2B decisions are driven by one emotion above all others: the fear of being blamed. We make Cyber Defence the safest possible choice — the one you can defend to any board, auditor, or regulator.
The accreditation your procurement team already recognises. No explaining needed. Instant credibility.
If it's good enough for the Ministry of Defence, it's good enough for your board. A decision that defends itself.
Every procedure, every escalation, every report — mapped to standards your compliance team already audits against.
Your analyst, your account lead, your escalation path — named people, not ticket queues. Accountability you can point to.
Traditional case studies dramatise the threat. Ours focus on the outcome: what the client gained, not what they nearly lost.
A payment gateway with a hardened perimeter. Our testers found lateral movement paths that bypassed existing controls. All closed, verified, and documented before the compliance window opened.
DecoyPulse credential traps detected the compromised account attempting lateral movement. Our analyst called the client's IT lead directly. Containment was complete before the attacker could act.
Ransomware detonated at 02:17 UTC. Our Disrupt team was on a call with the client's IT director within 8 minutes. Pre-staged containment playbooks turned a potential catastrophe into a controlled recovery.
Book a free consultation. We'll show you your environment through our eyes, introduce you to your would-be analyst, and tell you exactly what we'd recommend — with no obligation.
Book your consultation →How each section applies Rory Sutherland's behavioural science principles to the Cyber Defence proposition.
The existing "Duty Analyst" strip is already a Sutherland-grade detail — it personalises an anonymous service. This concept amplifies it into the central proposition: "Someone is watching while you sleep." The named person transforms a commodity SOC service into a trusted relationship. Sutherland argues that effort-signalling (a greeting card vs. an email) creates perceived value. A named analyst is the cybersecurity greeting card.
Reframing the SOC dashboard from "threats blocked" to a "Confidence Score" applies Sutherland's core insight: perceived value is the only value. The same telemetry data, presented as a score out of 100 instead of a wall of red alerts, transforms the client's emotional experience from anxiety to reassurance. This also drives retention — confident clients don't shop for alternatives.
Every service is described by what the client gains, not what they avoid losing. "Undisturbed operations" instead of "threat prevention." "A plan within twenty minutes" instead of "incident response." Sutherland's research shows that gain framing generates referrals and repeat business; loss framing generates anxiety and buyer's remorse.
Generic testimonials are weak. Sector-specific peer behaviour data is powerful. "4 of the Top 20 UK law firms use SOC365 — all referred by another firm" triggers the same herd behaviour as the hotel towel experiment. People follow people in their peer group, not marketing copy from a vendor.
"4 new SOC clients per quarter" is a credible constraint backed by the real onboarding process. Sutherland found that time constraints on direct mail offers dramatically increased response — even when late replies were still accepted. The quarterly calendar makes the constraint visible and believable, which increases both perceived quality and urgency.
"Nobody got fired for buying IBM" is Sutherland's shorthand for how B2B decisions actually work: people choose what they can defend if it goes wrong. CREST, MoD, CHECK, ISO alignment, and named contacts all serve as risk-reduction signals. The section is explicitly designed for the person who needs to justify the vendor choice to their board — not the person who evaluates the technology.
Traditional security case studies read like horror stories: "A devastating ransomware attack struck..." We reframe them as stories of confidence and competence: "Clinical operations fully restored in 3.8 hours." The outcome leads. The threat is context, not the headline. This generates different word of mouth: "They recovered us in four hours" vs. "We got ransomwared."
The four-column strip below the hero explicitly shows the "before and after" of each reframe. This serves two purposes: (1) it signals to visitors that Cyber Defence thinks differently, and (2) it demonstrates Sutherland's "dare to be trivial" principle — that the smallest changes in language can produce the largest changes in perception and behaviour.